About Holiday Tours
Get to Know Iceland with the Ones Who Live It
We’re Holiday Tours Iceland, a family-owned business with deep roots and big dreams. Here, we don’t do tours by the book — we do them by heart. Every journey we offer is led by locals who live and breathe Iceland’s wonders, from its glaciers to its folklore.
Get ready to see Iceland through the eyes of those who know it best.
Our team of adventurers, storytellers, and die-hard Iceland fans are here to show you the Iceland we know and love. Whether you’re on a small-group day tour, an exclusive private journey, or a fully tailored adventure, you’ll see the iconic sights and hidden gems through the eyes of a friend, not a guidebook.
How It All Began
Our story started with Sigurður, an old sailor who was an adventurer at heart and had a passion for sharing the Iceland he loved. Back in 2007, Sigurður’s vision was to combine traditional Icelandic hospitality with fresh, adventurous ideas. A few cars in a garage grew into a network of buses, vans, and, most importantly, a close-knit team of people who believe in showing you the heart of Iceland, one trip at a time.
Meet Our Team
Every tour is crafted and managed in-house by a dedicated team. With deep knowledge of Iceland and years of experience, our team expertly manages every aspect of your journey, making sure everything runs seamlessly.
Hulda
José
Amanda
Our Guides & Vehicle Keepers
Meet our top-notch specialists who are legends in their own right.
Michal
Smári
Christos
Roberto
Eddy
Andrzej
Amir
What We Believe In
At Holiday Tours Iceland, we're driven by a simple mission: to create personal, unforgettable adventures through small group and private tours in Iceland.
Today, we’re dedicated to making every journey meaningful, filled with surprises, stories, and moments you won’t find in guidebooks.
Whether it’s a private Northern Lights hunt with hot chocolate and Icelandic folklore or a customized tour across Snæfellsnes, South Coast, and more, we’re here to make each tour one-of-a-kind. With our guides, you’ll see, hear, and feel Iceland in ways you’d never expect.
Our goal is to connect you to Iceland’s true essence through stories, laughter, and moments of pure wonder.
At Holiday Tours, our core values guide our growth
People First
We treat our guests like friends and share Iceland in a way that feels real, personal, and full of lasting connections.
Guided by Passion
Our guides live and breathe Iceland. Their enthusiasm is infectious, making your experience truly special.
Adventure with Heart
We're passionate about Iceland, and we infuse that love into every tour.
Sustainable Travel
Iceland’s landscapes are wild, rare, and meant to be cherished. We travel lightly, respect deeply, and leave nature untouched for those who come after.
